Fishing Tackle News

COLUMBIA, S.C. - Berkley continues to produce the best soft plastic baits for anglers that want to catch more fish. This year isn't any different. Berkley® PowerBait® and Berkley HAVOC® are set to launch brand new shapes into the market at the 2012 Bassmaster Classic in Shreveport, La.

Las Vegas, NV - As fishing season approaches, so does the opening of the 2012 Big Rock dealer shows. The annual show brings manufacturers together into one place for outdoor retailers to see the new wares for the New Year and place their orders for the 2012 retail season.

BOOYAH Signs on to Sponsor Multiple B.A.S.S. Tournament Trails
BOOYAH Bait Company, a PRADCO-Fishing holding, is a new Official Supporting Sponsor of the Bassmaster Elite Series, the B.A.S.S. Federation Nation and the three-division Bass Pro Shops Bassmaster Open, all B.A.S.S.-owned tournament circuits.

Kutmaster, a division of Utica Cutlery Company is the worldwide exclusive licensee of the Caterpillar brand of knives and cutting accessories. This unique offering incorporates 7 of the most popular items that will make your next fishing outing a complete success. Featured are two cushioned grip fillet knives in 6" and 8" configurations. The 8" model features a partially serrated blade to easily cut through tough bones and thick skin. The 7" bait knife has a fully serrated 3" blade for making quick work of any bait cutting needs. A ceramic "cross stick" sharpener is included to keep your knives razor sharp. Also included is a 6' tape measure along with a lightweight quick snip line clipper with hook disgorger, wrench head, file, and cutting blade. A 14" cutting board is also supplied to insure a safe, sanitary surface to process your catch!

Vicious Eyewear by ONOS Hits Tackle Warehouse
MOBILE, AL - Ono's Trading Company revealed today a new retail relationship with Tackle Warehouse for the full line of Vicious Polarized Sunglasses. Tackle Warehouse is retailing the new line of performance eyewear for $59.99.

NEWBURGH, IN - The Shyne Agency today announced that it has been awarded an Agency of Record contract from Strike King Lure Company, based in Collierville, Tennessee. The agreement retains the services of the Shyne Agency to handle marketing strategy, creative, media buying, and social media strategy & execution for the Strike King brand.

SANTA CLARA, California- Magellan, a pioneering GPS brand, today announced the introduction of the Magellan eXplorist 110 GPS receiver, a waterproof and rugged handheld GPS with core outdoor navigation features. Powerful yet light and portable, the eXplorist 110 demonstrates Magellan's continued commitment to outdoor navigation.

WAITSFIELD, Vt -- Two Burlington men pled no contest on December 23rd to taking an endangered species of fish in Addison County.

Dhan Gurung, 27, of Winooski and Kamal Pradhan, 31, from South Burlington were apprehended by game wardens in July after illegally taking a lake sturgeon from Otter Creek in Ferrisburgh. A concerned fisherman witnessed the two men catch the sturgeon and called a Vermont State Game Warden. With assistance from a Vergennes police officer, the 35-inch fish was seized and the two men were apprehended before they could leave the scene.

COLUMBIA, S.C. - Fenwick, along with other Pure Fishing brands, will partner with the Canadian Ice Fishing Championship as part of a new sponsorship plan announced by Pure Fishing. The sponsorship package includes cash and product from Pure Fishing's lineup of premium fishing tackle brands that includes Pflueger, Berkley and Berkley Nanofil.

Baton Rouge, LA - Reel Fun Enterprises today announced the release of two new products, the Catcher's MittTM and the TipsterTM. The Catcher's Mitt is a mitt that eases the pain of lipping and handling fish and is paired with stainless steel pliers, both of which are conveniently attached to your hip for ease of use with a cross draw sheath. The second product is the Tipster which is an efficient way to catch fish while allowing the tipping action of the floating device to alert you to the hooked fish.