Berkley trailer to begin season in Florida

COLUMBIA, S.C. (January 21, 2010) - The Berkley Experience Trailer will be at Bass Pro Shops in Ft. Lauderdale, Fla., to start the 2010 tour beginning on January 22nd - 24th. The 60-foot trailer of fun and activities brings fishing education to all skill levels of anglers.

The trailer has new videos and interactive demonstrations on line and bait. The Berkley Experience Team will have seminars scheduled throughout the day to cover the four main components of fishing:

* Line Selection
* Rigging Techniques for Bait
* Reel Maintenance
* Rod Selection

Each stop has special retail promotions only available while the trailer is at the location. These include line, bait, rods, reels and combos.

"We are excited about having the Experience Trailer on the road in 2010 and stopping at many new locations across the country," said Andrew Marks, Sr. Marketing Manager. "Our Experience Trailer staff is ready to help anglers of all ages and skill levels learn about fishing, our products and how best to use them to catch more fish."

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

UPCOMING BERKLEY EXPERIENCE STOPS

January 22nd - 24th
Bass Pro
5156 International Dr.
Orlando, FL 32819
Phone: 407-563-5200

February 5th - 7th
Bass Pro
10040 Gulf Center Drive
Ft. Myers, FL 33913
Phone: 239-461-7800

February 11th - 13th
Gander Mountain
3750 Flagg Lane
Lake Mary, FL, 32746,
Phone: 407-804-0514
Contact:
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 Kevin@blueheroncomm.com