Swanson Russell Named Marketing Lead for Geonav Marine Electronics

LINCOLN, NEBRASKA - Johnson Outdoors, a leading global recreation company, has tabbed Swanson Russell to lead marketing efforts in Europe and the United States for its Geonav brand of marine electronics.

Headquartered in Racine, Wis., Johnson Outdoors Inc. acquired the Italian-based Geonav company in 2007. Products under the Geonav brand include navigation and marine electronics equipment designed for the saltwater yachting, sailing and boating markets.

"We are pleased that Johnson Outdoors continues to demonstrate confidence in Swanson Russell based on the marketing efforts we conduct for its Minn Kota, Humminbird and Cannon brands," said Dave Hansen, Swanson Russell's executive vice president and managing director. "We are excited about rebranding Geonav, initially into the European market, and then to the United States."

Swanson Russell will utilize its full line of services in the Geonav campaign including print and electronic creative capabilities, public relations, e-mail marketing and Web site development.

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full-service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and healthcare. For additional information and to learn more about Swanson Russell's "real connection" approach to communications, visit www.swansonrussell.com.

Media Contact
Jeff Patterson (402) 437-6410 or jeffpswansonrussell.com