BERKLEY'S EXPERIENCE TRAILER BACK ON THE ROAD FOR 2009

The Berkley Experience Trailer is stopping at four locations in January and February, which will cover the state of Florida. The 60-foot long semi brings an exciting array of product demonstrations and equipment to help any angler "Catch More Fish".

Making its debut four years ago, the Berkley Experience Trailer brings an interactive approach to learning the different techniques used by top pros. Stops include 3 Bass Pro Shop stores and a Gander Mountain.

* Jan 9-11 Bass Pro - Fort Myers
* Jan 16 - 18 Bass Pro - Ft. Lauderdale
* Jan 30 - Feb 1 - Bass Pro Orlando
* Feb 6 - 8 Gander Mountain - Lake Mary

The Berkley Experience Trailer focuses on many different learning styles that help anglers better their trade. Demonstrations entertain and offer anglers of any level the chance to better their angling skill set. Once the big tent is set up, visitors can experience a wealth of product demonstrations including:

* Line Abrasion
* Bait Flow Tank
* Gulp! Alive! tank
* Gulp! vs Plastic bait
* Abu Garcia Revo vs. Competition

The interior of the trailer puts anglers "in the water" and includes interactive touch screens covering a variety of fishing species like bass and redfish. Along with demonstrations on fish senses, a complete breakdown of all 2009 Berkley products will be featured.

"We are excited about partnering with these great retailers and bringing the Berkley experience to Florida," said Andrew Marks, Sr. Marketing Manager. "Our Experience Trailer staff is ready to help anglers of all ages and levels learn about our products and how best to use them."

Other exciting elements include a knot tying demonstration and challenge, a Wii fishing game - for anglers of all ages - racks filled with the latest products and big screen videos that help guests experience the adventure with Berkley. The Berkley Experience staff is on hand to help answer any questions about our innovative products. Some of the Berkley pro staff are scheduled to be on hand at the various locations* including:

* Fort Myers
* Fort Lauderdale
* Orlando
* Lake Mary

Come and check out the Berkley Experience Trailer at one of these stops.

*Locations and times may vary due to circumstances beyond our control

Media Contact
Kevin Jarnigan, Blue Heron Communications (800) 654-3766 or Kevin@blueheroncomm.com